Case Study

Fry Haus Miami

Relationship

01 yr.

Successes

2x Increase in Sales

Fry Haus
Check It
A Ghost Comes to Town
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The Project
The most visible asset of the brand consists of the branded delivery items. This means the box packaging, stickers and food label. It was important for Funky Panda to highlight the story of the Fry Haus brand and it’s Miami based origins. Original graphics were created as a staple of the brand to add dimension and a touch of the Hispanic-Miami culture in every food order that is sent out.
The Results
To create a digital web experience to match Fry Haus’ unique story and products, Funky Panda designed a fully responsive website while focusing on user flow and purchasing process. The PDP (Product Display Page) allows the user to pay directly with a card or alternatively choose to order via a delivery partner like Uber Eats.
fry haus packagin labels
Details that demand
to be noticed
Label Design + Eco Packaging
The most visible asset of the brand consists of the branded delivery items. This means the box packaging, stickers and food label. It was important for Funky Panda to highlight the story of the Fry Haus brand and it’s Miami based origins. Original graphics were created as a staple of the brand to add dimension and a touch of the Hispanic-Miami culture in every food order that is sent out.
Digital Experience
To create a digital web experience to match Fry Haus’ unique story and products, Funky Panda designed a fully responsive website while focusing on user flow and purchasing process. The PDP (Product Display Page) allows the user to pay directly with a card or alternatively choose to order via a delivery partner like Uber Eats.

The Fry Haus Miami Label

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Logo Origin
The Fry Haus company was founded with two things in mind: bringing great food to locals and uniting great branding with purpose. Fry Haus owners are family members and loved the idea of starting their own business but capital seemed to be an issue. They picked themselves up by their bootstraps and decided to think creatively about how they could bring Fry Haus to Miami. The idea was simple, use a relatively new concept referred to as a “ghost kitchen” to bring an idea to life. Thus, the ghost logo mark was born with custom type rooted in Miami street art culture.
Digital Dessert
Experience
Digital Experience

The idea of creating an almost app-like experience to the desktop and mobile version of the Fry Haus website was a strategic technique. User-experience is at the forefront of all design decisions with a focus on simplifying the order process by prominently displaying the “Order Now” button on all responsive web versions.

FRESH
JAMA

Poppins

Primary

First level header

Title-Casing

Grotesque

Secondary

Body Copy

Title-Casing

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Tertiary Items
Street Inspired

Stickers are a unique approach to further extend the Fry Haus brand. Each of the stickers are meant to create brand support and a sense of uniqueness when seen on all delivered dessert items for each and every customer.

Summer Menu

ve/ra/no

We've added some new
seasonal flavors.

Let's Choco 'bout It

Chocolate lovers feast your eyes on this triple chocolate fried Oreo. Topped with white chocolate icing, chocolate oreos and Hershey’s milk chocolate.

2019 – PRESENT

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FRY HAUS

02

The Project

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03

The Project

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